TROY ESTES DESIGN
Troy's Design Blog





Here it is! The long awaited (used loosely) blog written by me and read by you.

One of my greatest design passions is trying to wrap my head around, and explain why design is so important.

There are many surface-level answers to this question but what is the deeper intrinsic human condition that makes design valuable?

There is no easy answer to the question but using this blog I will try to explore this topic along with as many other design topics as I can.

Stay tuned and keep in touch with all the latest happenings on my hope-to-be-successful blog!


08
TALENT, CREATIVITY AND STAMINA
Troy
Design

A friend emailed me a while ago asking how to create a good website.

Here’s my response to him, edited and expanded a bit for publication here.

Creating “good” design for a website is a combination of taste, talent, creativity and stamina.

Taste is more inherent than the other three. I don’t think it’s genetic or anything, taste can be developed like any other skill, but I think you’re at an advantage if it’s something that you possess naturally. And by taste I mean the ability to distinguish between quality and kitsch, thoughtful work versus lazy execution, proper proportions and so forth.

Talent is just a factor of time – how much you have to invest in learning CSS, reading about graphic design principles, learning about typography rules and guidelines, etc. Copy work that you admire to develop your own skill set. (Just don’t ever publish this copied work as your own!)

Creativity comes from thinking of something and then being able to produce a tangible real-world item from those thoughts. Creativity is influenced a lot by what you see and experience around you. It’s harder to be creative in a vacuum, surround yourself with things that inspire you.

The major frustration with creative work is the difference between the idea of what something should look like in your head versus what is actually created in the real world.

Stamina is what is required to keep plodding along when the chasm between the ideas in your head and the execution with your hands seems incomprehensible. Over time the gap becomes more and more narrow until you’re fairly efficient at executing the ideas you think of.

Now, even though this description works well for website design it can also be applied to all design in general. The effort you put into becoming and executing as a designer is relevant in your work, plain and simple as that.

Hello! My name is Troy Estes and I am an independent graphic designer specializing in branding, visual communication, Website design, logo, and graphic creation. I am located in Glendora California and am available for freelance or full time work.

The Goal of Troy Estes Design is to help enterprises and organizations in creating their own trademark and visual identity (logo, branding, etc.), conceiving advertisement products (flyers, signs, catalogs, brochures, space and event design), as well as to reinforce their web implementation (webdesign, web sites, mobile sites, Content Management System, full flash, e-shops, seo google, etc.).

Troy Estes Design
Glendora, CA

Design@troyestes.com
760-953-5848
www.troyestes.com

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